Project title – Rankin Photography AR
Brief – “Create a virtual gallery for Sky Art to show the work of Rankin”
Creative – We commissioned by Sky Arts and TPF to create an AR experience that every reader of The Times newspaper had an opportunity to see. World-renowned photographer Rankin produced a series of photographs for Sky Arts giving his interpretation of the channel’s output. The pictures were seen across myriad advertising spaces around the country, with souvenir copies being distributed in The Times. Readers were invited to visit The Times’ website to experience a photo gallery unlike any they would have seen before.