Our Team

Making great screen content is as much about talent as it is about chemistry and that’s why we’ve assembled a team of seasoned professionals who are lovely people too. Clients rightly demand videos and Augmented / Virtual Reality experiences that are better, faster and greater value. A-Vision is tailor made to deliver this.

Better: we combine creative thinking with strategic planning, to help clients plan their spend. We only work with Directors, Cameramen, DOPs and editors capable of TVC-standard work to give our films the edge.

Faster: we use technology in a way that works for clients, so we can pitch ideas quickly and allow clients to view edits live on their screens, wherever they are in the world.

Greater value: we are based within a post-production company and have to hand all the kit and talent to make your films look great but at a fraction of the overhead.

Andrew is recognised around the world as a screen content and creative ideas heavyweight. He has been at the forefront of audio visual digital innovation, and has accumulated prestigious international awards in the spheres of film video, virals, augmented reality, mobile apps, projection mapping, outdoor digital, and live event streaming.

Andrew has applied his diverse skill set to worldwide brands including McLaren, Vodafone, Sony, CoStar Group, Royal Caribbean International, Persil, P&O, Nissan, PG Tips and IHG, where he oversaw the entire creative execution for the rebranding of Holiday Inn Hotels worldwide.

Andrew Smith

Creative Director

Gabriela has been in the industry for over 4 years but she has already managed 22K screen resolution video production and haptic table experience for Avaya, many events such as Aprtments.com NAA events all across the US, multilingual videos for WhistleB and many video shoots – even during CoVid.
Gabriela brings a wide knowledge of all aspects of the creative process to the table, allowing for fast, efficient results that help bring our creatives to life.
Her background stems from an enthusiasm for technology and creating, allowing her to be very hands on with tasks, understanding the ins and outs of how something works quickly and how a workflow can be adapted to help move on the process further.
Her strengths are working with fine details and making sure the content is being delivered to the highest possible standard. She proves that learning through practice is a key to a successful development.

Gabriela Ferenc


Will’s agency and production company experience encompasses commercials,
augmented reality, long-form films, music videos and live concerts for both broadcast and digital platforms.

As executive producer he has overseen many commercials, motorshow films and digital content for clients including Jaguar Land Rover, Tesla Motors, Rolls-Royce Motor Cars, Nissan, Siemens and Vodafone McLaren.

Will Oakley

Executive Producer

Mark has two decades’ experience in advertising and design, working with brands as diverse as BMW, Jaguar Land Rover, PizzaExpress, Nivea and Heal’s, and holding senior roles at leading creative agencies including WCRS, Rainey Kelly Campbell Roalfe/Y&R and Imagination.

He now acts as a strategic adviser to several blue-chip marketing and brand teams, bringing objectivity and clarity to business challenges, and helping them produce strategic papers, visualise new concepts, streamline their approach to presentations and create engaging internal comms.

Mark Barnard

Client Services Director

For over 20 years Dennis has been at the helm of both cameras and direction on behalf of some of the world’s most recognised brands including Rolls Royce, Audi, BT, ghd, Vodafone, Philips, Mitsubishi, Kodak, and Nokia.
As well as developing a back catalogue of brand names that speaks for itself, Dennis has also worked on music promos with world renowned artists including Prince, Kanye West, Jesse J, Annie Lennox, Dannii Minogue, Aqualung, Macy Grey and even Sir Cliff Richard.

Dennis Madden

Director of Photography

Mark McRae is a Film Composer, Multi-Instrumentalist, Sound Designer, Record Producer and Published Songwriter.

Mark McRae’s career began in the early 1990’s as a session and performing musician in various major record label projects which included bands, Rub Ultra, Honeycrack, Rehab and Lovefield. During this period Mark found himself working side by side with a plethora of the most talented producers and engineers of the time. These included Gil Norton, Tim Palmer, Adrian Bushby and Trevor Horn.

He is now working in the areas of Advertising, Film, Documentary and Music Production.

Mark McRae