Project title – Conference Invite AR
Brief – “To attract a very tech savvy audience to a pharmaceutical conference create an augmented reality invite.”
Creative – Our client Pfizer / Inition design CCC Online set us quite a challenge. As the creation of a fully animated avatar would simply have been two big a file size for many to download. Instead we shot the presenter against a green screen and AR. To create the illusion of a full 3D space we built an animated model of the environment and had our presenter interact with it. A major WOW for this audience and a much plaudited AR solution.