Arm & Hammer

Max White - Web AR
About This Project

Project title – Max White – Web AR

Brief – “WOW the audience with the experience of freshness that is Arm & Hammer”

Creative – We collaborated with Media Therapy to produce a groundbreaking AR experience for Arm and Hammer. The experience combined the face-tracking and marker recognition capabilities in Total Immersion’s D’Fusion software, and was also the first use of AR which allowed the user to record a video clip of themselves and upload it directly to Facebook. In a nationwide campaign that featured full-page press ads in The Guardian and numerous ads in other dailies such as Metro, The Evening Standard and The Times, we delivered a mind-blowing experience that really demonstrated that ‘WOW! It must be the Baking Soda!’.