Arm & Hammer

Truly Radiant
Commercial & Viral
About This Project

Project title – Truly Radiant

Brief – “Position the benefits of Arm & Hammer’s Truly Radiant toothpaste”

Creative – We worked with Church & Dwight’s US production company and Media Therapy to develop the original American footage to a British Audience. The filming was cut and edited by Tim Evans with Graphics and grade in Smoke and Flame by Brian King