Douwe Egberts

Pure Gold
Commercial & Viral
About This Project

Project title – Pure Gold

Brief – “Develop the taste comparison commercial of 2005, highlighting that the exceptional quality of Douwe Egberts ground coffee beans permeates into their new instant blend”

Creative – The ads were required to inspire relaxation and the feeling of positivity whilst still maintaining space for the voice over to work to full effect.

This series of 4 commercials won the Advert of the Month Award but this time on Radio with Classic FM, highlighting the sophisticated nature of the work. Obviously on Radio, the emphasis is on sound. Music and the Voice over alone were able to win the attention of the panel at Classic FM Radio UK, bringing even more kudos to both company and composer alike.