Holiday Inn

New Signs
About This Project

Project title – New Sign

Brief – “For the Global re-launch of Holiday Inn and Holiday Inn Express introduce the new signage whilst playing on the heritage of the old.”

Creative – 3D CG Animation of the new HI Great Sign over the decades played out to live to 6000 people in Dallas USA. We had to turn the job around with 3 weeks so crafted a team of 8 animators and originally composed music with a full orchestra – When first shown in the US it received a standing ovation!