Project title – Threat
Brief – “Develop a series health and safety films that ask the question: Is it correct that working on a building site you have to accept that accidents will happen?”
Creative – We had to appeal to men, men who were used to working hard in difficult and dangerous surroundings. So our response was gritty and visual both in terms of audio and video. The key focus of the creative process on all aspects of the campaign was to really speak to people on a personal level. There is nothing more important than to be safe whilst working on a building site.